Urban Jürgensen regroups and expands its sales operations


As Urban Jürgensen continues to develop its presence around the world through a carefully selected Retail network, we are happy to announce the welcome of two new key members of the Urban Jürgensen team, as we regroup and strengthen our Sales Operations.

Our COO and Global head of Sales Mr. Hans Ryser (71) will retire after a long successful career in the watch industry, but will remain closely connected to the Company in an advisor, consultant and training capacity.

Mr. Rafael Alvarez (42) joins Urban Jürgensen from a long tenure at Richemont Group, with sales and management experience from Dunhill and Panerai, latest serving 6 years as President of Panerai Americas. Mr. Alvarez will be tasked with developing Urban Jürgensen’s presence, as International Sales Director Europe and Americas.

Mr. Mirko Bertolucci (47) joins Urban Jürgensen from Swatch Group, where he served in various functions, principally at Breguet for 12 years, and latest at Harry Winston as Global head of Sales. Prior his tenure at Swatch Group, he was a driving force behind developing the family business of Bertolucci watches. Mr. Bertolucci will be tasked with developing Urban Jürgensen’s presence as International Sales Director EMEA and Asia.

Both Mr. Alvarez and Mr. Bertolucci will report to the CEO, and join the Urban Jürgensen Management team.

President & CEO Soren Jenry Petersen said:

“As we continue to build close relationships with selected retailers around the world, I am very happy to welcome Rafael and Mirko to the team. I am sure the Urban Jürgensen Brand promise and business philosophy combined with their experience and network will strengthen our ability to create valuable partnerships with our retailers, and deliver our unique handcrafted Atelier made timepieces to our discerning clients around the world”.

“I would like to thank Hans Ryser for his invaluable help in starting a new chapter for Urban Jürgensen, now back in Danish hands”.

For further information, please contact:
Director Product Marketing, Mercedes Gonzales Gorbena at mgg@urbanjurgensen.com
President & CEO, Søren Jenry Petersen at sjp@urbanjurgensen.com