This is the website privacy notice of Urban Jürgensen

We respect the confidentiality of any personal information that you may provide to us. This personal data policy ("the Policy") applies to the website (the "Website") and covers the processing of personal data carried out by Urban Jürgensen (the "Company") which owns and operates the Website. User data will be collected during user visits and according to his/her interaction with the services and features offered on the Website. The Policy was drafted in compliance with the provisions of the Swiss personal data protection act (the "DPA"). The Policy states below the identity of the party responsible for processing (the "Party Responsible for Processing") who controls and manages the personal data collected and processed through this Website, the objectives of the processing and its conditions, the scope of communication of personal data to third parties, the data protection measures taken to protect and save data, and how the user can check the processing of their data and enforce his/her rights pursuant to the DPA.


Important Information

This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you use our website “get in touch form” to book appointments or make a general enquiry.

This website is not intended for children and we do not knowingly collect data relating to children.

You must read this privacy notice so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

Data controller

Urban Jürgensen is the controller and responsible for your personal data (collectively referred to as "COMPANY", "we", "us" or "our" in this privacy notice). Our contact details are: Urban Jürgensen, Rue de Boujean 77, 2502 Biel/Bienne, Switzerland. Telephone: +41-32 365 1526. Fax: +41-32 365 2266. Email:

Urban Jürgensen is the controller and responsible for this website.

Third-party links outside of our control

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

When you leave our website, we encourage you to read the privacy notice of every website you visit.


Nature of the Data Processed

Generally speaking, the simple fact of visiting the Website does not imply the collection and processing of the user's personal data.

The Company collects and processes personal data voluntarily communicated by the user when he/she subscribes to the activities offered by the Website, registers for the Website, requests information about the Company or asks a question.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name, last name.
  • Contact Data includes email address and telephone numbers.
  • Technical Data includes browser type and version, location, operating system and platform, other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

When provided by the DPA, the Company will request the consent of the user prior to the processing of his/her data. With his/her consent, the Company may process the user's personal data for marketing purposes, and may be sent promotional information and information about the Company's products, such as price, promotions, special events, exhibitions and fairs organized by the Company or in which it participates by email, SMS and MMS. The user can simply withdraw his/her consent at any time and free of charge regarding the processing of his/her data for marketing purposes. In each exchange with the user, a specific tab will specify the consent withdrawal procedure. The personal data collected by the Company is mainly processed via automatic electronic procedures pursuant to the processing objectives noted above, but also via non-electronic procedures for the duration strictly necessary to fulfill the processing objective in question and pursuant to applicable law.


How we collect your data

We use different methods to collect data from and about you including through:

  • Directly. You may give us your identity and contact data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
    • Request an appointment;
    • Make a general enquiry;
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.


Disclosure of Personal Data

The disclosure of personal data by the user is necessary for the provision of the services and features offered by the Website and that the user requests, for example, the registration of the user with the Website, the management of products purchased by the user via the Website and related activities, the interaction of the user with the call center and the communication to the Company of information allowing it to respond to its information delivery requests. In the aforementioned cases, the refusal of the user to communicate its personal data will prevent the Company from respecting its contractual obligations or providing the user with the services, products or information requested as specified above. The communication by the user of his/her personal data for marketing purposes is optional. The user's refusal to disclose personal data under these circumstances shall have no consequences.


We have set out below, in a table format, a description of all the ways we plan to use your personal data.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.


Type of data

Lawful basis for processing including basis of legitimate interest

Responding to an contact request or general enquiry from the website

(a) Identity
(b) Contact

Necessary for our legitimate interests (to respond to the request/enquiry)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical
(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)


Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In some circumstances you can ask us to delete your data: see User Rights below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Personal data collected will be retained and processed via an electronic system managed by the Company, located on the premises of the Company as indicated above. Moreover, the Company may provide technical management and maintenance services for the Website. Other companies belonging to the group may participate in the processing of data as part of the functioning of the Website and the provision of services and features offered by the Website.


Personal Data Security and Quality

The Company undertakes to protect the security of the user's personal data. Personal data is processed by the Company pursuant to the security provisions provided by applicable law in order to prevent the loss and destruction, even accidental, of data, unauthorized access to the data, and illicit or dishonest use of the data. Moreover, the information systems and software are configured so that the personal and identifying data is only used if necessary for the processing objectives in question.The Company deploys all advanced security procedures and technology to help protect the user's personal data against the risks described above.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

The user must put forth his/her best effort to help the Company to keep updated and maintain the accuracy of the personal data that he/she communicates to the Company by notifying it of any change in his/her address, title, telephone number or email address. The registered user may carry out these operations online by following the instructions appearing on his/her profile pages of the Website.


User Rights

Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:

  • The right to request a copy of the personal data which we hold about you;
  • The right to request that we correct any personal data if it is found to be inaccurate or out of date;
  • The right to request your personal data is erased where it is no longer necessary to retain such data;
  • The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
  • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable 9i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
  • The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).

If you wish to exercise any of the rights set out above, please contact us:

Urban Jürgensen
Rue de Boujean 77
2502 Biel/Bienne
Tel: +41-32 365 1526
Fax: +41-32 365 2266

No fee required – with some exceptions

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Changes to this notice and your duty to inform us of changes

This version was last updated on 24th May 2018 and historic versions can be obtained by contacting us.

Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.



We collect information directly from you in a number of ways. One way is through our use of ‘cookies’. Most websites use cookies in order to make them work, or to work more efficiently, as well as to provide information to the owners of the website. They help us to understand how our customers and potential customers use our website so we can develop and improve the design, layout, content and function of the site.

Cookies are small text files that are placed on your computer’s hard drive by websites that you visit. They save and retrieve pieces of information about your visit to the website – for example, how you entered the site, how you navigated through the site and what information and documentation was of interest to you. This means that when you go back to a website, it can give you tailored options based on the information it has stored about you on your last visit. Some of our cookies are used to simply collect information about how visitors use our website and these types of cookies collect the information in an anonymous form.

If you are uncomfortable with the use of cookies, you can disable cookies on your computer by changing the settings in the preferences or options menu in your browser. You can set your browser to reject or block cookies or to tell you when a website tries to put a cookie on your computer. You can also delete any cookies that are already stored on your computer’s hard drive. However, please be aware that if you do delete and block all cookies from our website, parts of the site will not then work. This is because some of the cookies we use are essential for parts of our website to operate. Likewise, you may not be able to use some products and services on other websites without cookies.

To find out more about cookies, including seeing what cookies have been set and how to manage and delete them, visit

If you do not wish to accept cookies from our website, please leave this site immediately and then delete and block all cookies from this site.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Name of cookie


Information collected


To prevent spam

No personal information


To validate csrf token

Timestamp of last page load


To prevent spam

Timestamp of last site load


To prevent spam

1st party/session


Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Name of cookie


Information collected


Google analytics

Used to distinguish users.


Google analytics

Used to throttle request rate.


Google analytics

Used to distinguish users.


Google analytics

Contains campaign related information for the user.


HotJar analytics

Used to determine analytics sample size.

Facebook Pixel


Used to provide insight on our audience.