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Nikolaj Coster-Waldau by Ellen von Unwerth

13.10.25

Time Well Spent

Nikolaj Coster-Waldau: "Time is Our Invention"

Nikolaj Coster-Waldau, the talented Danish actor best known for his role as Jaime Lannister in HBO’s Game of Thrones, reflects on what time well spent means to him.

Because the way
we keep time
inspires how
we spend it

Urban Jürgensen wristwatch with guilloché dial, blue hands, Roman numerals, small seconds subdial, and power reserve indicator.

Rose gold Urban Jürgensen wristwatch with deep blue guilloché dial, Roman numerals, power reserve indicator, and brown leather strap.

Rose gold Urban Jürgensen wristwatch with dark guilloché dial, moonphase, day and date indicators, power reserve display, and brown leather strap.

Keeping time
beautifully for
over 250 years

A Tale As Old As Time

A tale as old as time

Discover Our Story

This is the Danish spirit
– taking joy
seriously

Sienna Spiro by Ellen von Unwerth

12.09.25

Time Well Spent

Sienna Spiro:Keeping Time in Music

Sienna Spiro, the 19-year old singer-songwriter from London – who music industry legends like Elton John believe is poised for stardom – caught up with us at the Chateau Marmont after her performance at Urban Jürgensen’s Skäl and Fejre relaunch event. She shared with us what time well spent means to her.

We find delight
in the details,
magic in the minute

Two shaving brushes with wooden handles against a blue background.

Historic black-and-white illustration of a large manor house surrounded by trees and gardens.

Urban Jürgensen wristwatch with silver dial and black strap displayed on a glossy dark teal vase, with green flower stems emerging from the top.

And pleasure in
the pursuit
of perfection