Urban Jurgensen

Urban Jurgensen

Rashida Jones by Ellen von Unwerth

02.03.26

Time Well Spent

Rashida Jones:On learning, again and again

An actor, writer, director, and producer, Rashida Jones has built a life defined by curiosity, intention, and growth. Across every chapter, she chooses learning over certainty and expansion over ease. A student for life, she spends her time growing.

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Because the way
we keep time
inspires how
we spend it

Urban Jürgensen wristwatch with guilloché dial, blue hands, Roman numerals, small seconds subdial, and power reserve indicator.
Rose gold Urban Jürgensen wristwatch with deep blue guilloché dial, Roman numerals, power reserve indicator, and brown leather strap.
Rose gold Urban Jürgensen wristwatch with dark guilloché dial, moonphase, day and date indicators, power reserve display, and brown leather strap.

Keeping time
beautifully for
over 250 years

A Tale As Old As Time

A tale as old as time

Discover Our Story

This is the Danish spirit
– taking joy
seriously

Edward Ruscha by Ellen von Unwerth

05.01.26

Time Well Spent

Edward Ruscha:The Poetry of the Everyday

One of the most important living painters, Ed Ruscha, has spent his career building a distinct and groundbreaking visual language. Drawing from the streets of Los Angeles, the charged nature of words, and the cool restraint of Pop and Conceptualism, he has revolutionized painting. Time has granted Ruscha a lifetime of play and experimentation, noticing the magic in the mundane becomes a practice in itself. The longevity, curiosity, and consistency in Ruscha’s practice embody the very idea of Time Well Spent.

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We find delight
in the details,
magic in the minute

Two shaving brushes with wooden handles against a blue background.
Historic black-and-white illustration of a large manor house surrounded by trees and gardens.
Urban Jürgensen wristwatch with silver dial and black strap displayed on a glossy dark teal vase, with green flower stems emerging from the top.

And pleasure in
the pursuit
of perfection

Time kept and spent
beautifully

Urban Jürgensen has been keeping time beautifully for over 250 years, because the way we keep time inspires how we spend it. This is the Danish spirit — taking joy seriously, we find delight in the details, magic in the minute, and pleasure in the pursuit of perfection.

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Urban Jurgensen