Baselworld 2019 Press Release
Harmony separates the extraordinary product from the ordinary. Classical harmony appeals, like a fractal pattern, to the deepest levels of human perception. It creates a feeling of coherence, of understanding, which is both intellectual and emotional, a sense of organic “rightness.” This “H-factor” sustains whimsical passing fads, and secures lasting admiration.
Since 1773 Urban Jürgensen timepieces have been an example of uncompromising craftsmanship; A tradition the company feel honour-bound to perpetuate. A brief review of the iconic tome “The Jürgensen Dynasty” nearly 1100 pictures reveals 245 years and 4 generations of family master watchmakers with their adherence to classical purpose built designs and restrained elegance when crafting the Company´s timepieces.
Although wristwatches from Jüles Jürgensen were available since the early 1900´s The arrival of Urban Jürgensen wrist watches came late in the Company history, starting in 1981 with the now highly collectable Ref 1 Chronograph. The Collection expanded but in the near 40 years, less than 1000 pieces have been made – making them truly rare. The style being always classical designs, mostly with teardrop lugs and precious material cases, fine handmade silver dials and with straps in exotic leather. A gentleman’s ultimate fine dress watch.
Continuing its extraordinary 245 years of fine watchmaking Urban Jürgensen takes a bold new step and presents the Jürgensen One Collection with 4 new timepieces in the vaunted luxury stainless steel category. A category that has seen very little real news since its defining era in the 1970´s with Gerald Genta´s designs and their inspired variants.
The Reference 5241 is available with Soft White, Charcoal Grey and Urban Blue dial color, and is an automatic three hand timepiece with date and sweep seconds. The Reference 5541 GMT available exclusively in Urban Blue is an automatic GMT timepiece with two pushers for forward/backward correction of the central hour hand with unidirectional date change, sweep seconds and a 24 hour subdial for home time. Both references are crafted entirely from Medical Grade 1.4441 steel, including the integrated steel bracelet with butterfly double secure locking clasp, and are waterproof to 120 meters.
The new Jürgensen One Collection is expected to be available at our retail partners starting in April for Ref 5241 and June for Ref 5541 GMT - and if due to demand clients would encounter a shortage – Urban Jürgensen will of course accept an order and deliver as soon as possible.